April 22, 2025
Why You Hear Ads

A discussion about ads on my podcast.
A discussion about ads on my podcast.
WEBVTT
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Good afternoon everyone. It is Tuesday, April the twenty second,
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twenty twenty five. It is currently one six pm Central time,
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and I'm coming to you live from the Theology Central
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studio located right here in Abilene, Texas. Now, for many
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of you, whenever you hit play on an episode of
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the Theology Central podcast, you hear something like this.
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Looking at our world from a theological perspective. This is
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the Theology Central podcast making Theology Central.
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However, others of you, here's something like this.
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Baseball isn't just a game, it's a lifestyle. At Baseball
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Lifestyle one oh one, we bring the passion of the
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game to everything we do. From gear that reps your
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love for baseball to content that connects you to the culture.
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We've got you covered and now you can find Baseball
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Lifestyle one on one at Academy Sports and Outdoors, shot
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the latest baseball inspired apparel and accessories, and take your
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love for the game to the next level. Visit your
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local Academy store or check.
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Us out online. Now, why does some of you just
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hear my intro and some of you hear ads, Well,
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it all depends on which podcast feed you are listening from.
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If you're listening from our podcast feed that originates from Speaker,
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our podcast hosting site, there are ads at the beginning
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and at the end of every single episode. If you're
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listening to the podcast feed that comes from Sermon Audio,
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there are no ads at the beginning or the end,
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two completely separate podcast feeds. I do that for the
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specific reason of giving people an option. Now, in some
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ways I probably should not do that, but I do that,
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and because I know some people don't like the ads,
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So why are the ads there. We're going to talk
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about it because it seems that we have a little
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bit of well not a controversy, but something that gets
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brought up numerous numerous times. So here's what we're going
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to do today. Today, I'm going to do my very
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best to not get I'm not going to be giving
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you any teaching. I'm not going to be giving you
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any exposition of scripture. I'm not going to be giving
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you a little any theology. I'm going to try to
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give you a bit of behind the scenes conversation. Maybe
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we'll call this a family talk if you will allow that, okay,
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because I want to talk openly. I want to be
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honest about why you sometimes hear ads I want to
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talk about the cost of producing this podcast, and well,
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you can decide if you want to be a part,
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how what you're thinking, how you feel about it, what
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you can do not do, and and I'm going to
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try to once again try to explain how I've done
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everything in my power to try to consistently make the
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Theology Central podcast as freely accessible to as many people
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as possible. I've done everything in my power. So I've
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just mentioned the two platforms, So let me talk about
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the two approaches. All right, Theology Central, I'm going to
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be I'm going to be more specific here. Theology Central
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is hosted on two different platforms. As I mentioned, Number
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one is Speaker. This is our main platform. It's where
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most of our episodes are published first. It's also monetized,
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which means there are ads at the beginning and the
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end of an episode. All right, that's our main podcast
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hosting side. We've been with Speaker now forever. They are there.
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I mean all the podcasting feeds. You go to any
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podcasting app, Podbean, Apple Podcasts, podcet cast, you go to
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any podcast app, you will see that feed because it's
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been there forever. They have been there. They used to
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allow us to the option of broadcasting live through their platform.
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They went away from the live broadcasting, but they're still
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our main podcast hosting site. To get rid of that
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feed would save us money, but then it just wipes
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out all of the I mean, all those podcasting apps.
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That's the feed that that's been there forever. I mean,
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do you really want to mess with that when that's
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the number one way you've built your audience. Now, the
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second platform is Sermon Audio. This serves as our secondary host.
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It's where the podcast is available ad free. It's where
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we broadcast live from. Well, it makes our content available
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on their website, on the Sermon Audio app, and through
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the Church one app. Those are the two different platforms,
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two different approaches. Now, what some people may not understand
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is this, I do not control what ads are played
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on their speaker platform. I don't select them, I do
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not approve them. I do not get to reject them.
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They're inserted by speaker. Now, some listeners have reached out
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with concerns either one. Here's basically the way I will
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get I'll get an email saying I don't like ads.
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Why you got ads in front of your content. They're irritating,
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and I just skip them anyway, and I just fast
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forward there. Get rid of the ads. I don't want
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to listen to ads when I listen to a podcast,
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get rid of them. Some of them will be just
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very aggressive and kind of just tew me off. Then
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I'll get the others who will be bothered by the
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content of the ad and they will feel that it's
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not appropriate or that they feel like it should not
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be a part of an ad for a theology podcast.
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And I do understand those concerns, and some of those
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people they tend to reach out in many cases in
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a very I think it a very careful way. They're
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not mean, they're not nass. The In fact, the one
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I just received just the other day as a voicemail,
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they were very kind. They were just letting me know that, hey,
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you this, I don't really know if this is appropriate.
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You need to know about this. They were very nice.
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So I get some that are very rude and aggressive,
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some that are well meaning. And I understand people don't
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want to hear ads, and I understand people if they
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do hear ads, they want the ads to be oh
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well appropriate, and so I understand that and I understand
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that some of the ads may feel jarring, some may
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not align with the content that I'm covering, and I
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wish in some ways I could fix that. I wish
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I could. But here's what people tend to forget. Right.
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You know that there's a cost in doing all of this,
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So why do I even have the ads at all? Because,
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and I say this, and I'm trying to be as
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transparent as possible, it costs me over one hundred dollars
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a month just to keep Theology Central up and running.
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Over one hundred dollars a month hosting fees for spreaker
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and sermon audio website domain the domain names cost money,
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just anything that we have to do to keep things going,
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trying to all the different things app integrations, storage and streaming,
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recording software and hardware upkeep. And that does not include
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the cost in my time and my energy and the
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emotional labor. There's no team here in the Theology Central studio.
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I'm not outsourcing anything. I don't recycle content. I've got
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almost four thousand episodes available and I've in all of it,
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for the most part, has been researched, put together, written, recorded, published,
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Everything by one person. That's me the end. There's no team,
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there's nobody else. Now. The ads on Spreaker they bring
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in a whopping amount. They bring in between fifteen dollars
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and forty dollars a month. We've never received a payment
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above reaching fifty dollars. So it's somewhere between fifteen and
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forty dollars a month. Now, that's not a lot. That
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doesn't even cover the total cost. So this is why
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that's and I hope you understand that. That's why I'm
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asking for some sense of understanding. If you hear an
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ad and feel its intrusive or inappropriate, I get it,
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I really do. But I also to help you, I'm
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asking you to possibly see it, maybe as a small
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trade off that helps me keep doing what I'm doing.
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I'm just trying to pay I'm not making any money
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for all of this time and all of this effort.
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I'm not getting a dime. Any money that comes in
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goes right back to trying to just pay for things.
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I'm just trying to pay for things, all right, That's
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all I'm trying to do. So maybe you don't perceive
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what I do is worth very much. And I can
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understand that right. I mean, look, you're you're the listener.
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You just open an app and you just hit play,
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and then you like it or don't like it. You
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just go to the next thing. You just go to
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the next thing. And look, this is not even about me.
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I see this if you go to the Spotify community
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and look at the posts that are being made, if
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you go to the Pandora community and look at posts
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to be made, it is a common thing. I don't
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want ads on my podcast. Remove the ads. I don't
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want stinking ads on my podcast. I just want to
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hear the pot. Remove the ads, and everyone will yell
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and scream, and I just want to say, people, what
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do you want the podcasters to do? What? What do
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people want the pot? Everybody wants the podcaster to sit
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here produce hour after hour after hour after content. And
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we're not supposed to get paid. We're not supposed to
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make any money. We're just supposed to be everyone's beacons
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call to give and whatever they want, and nobody has
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to pay for it. And it sometimes it can become maddening,
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like I don't know what people want me to do.
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So let's just talk about value, all right. Over four
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thousand episodes are available to you four thousand. That's in
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many cases it amounts to dozens of hours each week
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of work. I try to go as in depth as
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I can. It's still philological teaching. I'm challenging mainstream ideas.
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I try to do hermeneutics, exegesus, church, church history. I
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try to do interesting things current events. I mean, if
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Theology Centric was just a course at a seminary, you'd
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be paying hundreds of thousands of dollars. But my goal
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has always been to make deep, honest, challenging theology accessible
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without a paywall and without having to compromise. Right. So
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that's where I don't want some sponsor because they would
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get mad at me in five seconds. Well you can't
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say this, and you can't say that. And I mean,
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I always have to be careful that I'm not gonna
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say anything that's gonna get me thrown off the sermon
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audio platform or banned from YouTube. I always have to
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worry about, oh, now this is gonna Oh I'm gonna
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get in trouble here. I'm gonna get in trouble here.
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But I've never pushed for a Patreon page where I'm like, hey,
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if you subscribe to Patreon and you give me this
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much money, you can ask me a question, or you could.
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You can send me up a pod an episode I did,
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and I'll do an episode on that. No, I've never
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put anything behind a paywall, all right. I try never
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to demand donations. I don't. I try not to bother
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you with that. I try not to ask too much.
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But I'm not going I'm you know, I'm not gonna pretend.
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It takes a toll after a while, financially, emotionally, spiritually.
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It's just like, you know, produce, produce, produce, produce, produce, produce, produce, produce. Hey,
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you haven't done an episode in three days? Hey, hey, produce, produce, produce, produce.
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I want more. I want more. I want more, I
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want more. I want more. Well, I understand, and that's awesome,
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that's great, But it's like, man, when more money goes
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when if I'm basically paying to broadcast, I'm paying. I'm
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not making money. I'm paying money to broadcast. So you know,
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here's the best I can offer. If you don't like
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the ads, you don't like them, hey, you know what,
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please consider the ad free content. How can you do that?
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I don't know which podcast app you may be using.
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Look up Theology Central. It's very simple. You're gonna see
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two different feeds. One has the green background with the
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white lettering the Bible in the middle. It says Theology Central.
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There's no breading on it. It's just says Theology Central.
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That's coming from Speaker that will have the ads. If
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you look at the other feed, it's a black background,
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green lettering. There's a microphone, and you'll see the branding
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across it. It says sermon Audio that comes from the
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Sermon Audio feed. No ads, no commercials. You have nothing
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to worry about at all. Nothing. You can avoid the
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ads perfectly. You can download the Church one app free
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Church on E Church O n E. The app is
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free for you. Cost US sixty dollars a month for
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you to have that, but it's free for you. Do
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you can get all the episodes, no commercials, no ads,
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not monetized, and you're free from that. You won't hear
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any ads that you do not like. All right, So
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if you're listening on Speaker or any platform that runs
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the ads, please know these ads are trying to offset
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the cost. And I'm grateful with your patients for them.
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I am, I am ground, but I you know, like
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like I said, I I'm giving you two options. I'm
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giving you two options. That's the best I can do.
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I don't know what else I can do for people.
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And and look, I'm hurting myself. If I just put
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everything under under the spreaker feed, then then either people
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stop listening or they're gonna hear the ads, which then
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would increase the ad revenue. If you break down the numbers,
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you know a lot of people listen via the sermon
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audio feed. All if all those numbers were going to
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the others, I would I could possibly double the ad
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Maybe I could be bringing in eighty dollars or one
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hundred dollars a month. But here's the thing. If you
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at all believe the podcast has value, if you believe
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it's helped you, even even if it's just helped you
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a little bit, if you believe it's challenged you a
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